The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...

After more than a decade of teaching in both private and public universities, one thing is clear to me: Traditional teaching methods like slide-to-slide PowerPoint presentations no longer engage ...