Additionally, Ro was the fifth-most seen brand during the 2025 World Series, with three separate spots — including its Serena Williams-led GLP-1 ad.

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. | After spending much of the year sloping steadily downward from ...

When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...

Year-to-date spending also continues to fall, down 7.6% year over year to $1.8 billion compared to $1.9 billion during the ...

What is the meaning of life? What happens after we die? Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign ...