Your typical jewelry ad has to elevate a murky quarter carat gem into a Captain Planet-esque omniforce of nature. That rock is simultaneously a sparking flint to relight the fires between your loins, ...

Alex Kosene wasn’t thinking about making a television commercial when he wandered into Reis-Nichols Jewelers about a year ago. He just wanted someone to fix his watch. At the time, Reis-Nichols had no ...

Jewellery brands are ramping up their ad spends as the ‘big fat Indian wedding’ brings more pent-up demand. To capitalise on the ongoing wedding season in India, jewellery brands have come up with ...

Veteran actor Mohanlal is being praised by the internet over his performance in a new jewellery ad. Taking to its YouTube channel, Vinsmera Jewels shared a new ad starring Mohanlal, 'embracing his ...

A jewellery ad that traces the journey of a trans woman is being hailed by celebrities and the general public alike. The one-minute-forty-second advertisement, for a Kerala-based company, is being ...

A dreamer of sorts, she loves wine, coffee and cinema but not in that order. An avid backpacker, she\'d rather take the road without a name than follow the mundane milestone. A foodie by choice, some ...

India's ace designer, Sabyasachi seems to be always in the line of fire. After inviting wrath for his recent ‘Intimate Fine Jewellery’ collection, which was called out for denigrating the mangalsutra, ...