LeBron James and Nike have a special relationship, and one that's lasted from before he even entered the league. The story of how James chose to sign with the massive shoe brand is the stuff of NBA ...

LeBron James is less than two months away from doing something that no player in the history of the NBA has ever done before. He is about to suit up for his 23rd season — his eighth with the Los ...

On Monday, Nike launched a new ad in celebration of LeBron James’ upcoming 23rd season in the NBA. Suffice it to say, Bill Simmons wasn’t a fan. “This is a full-fledged ‘Yikes!'” The Ringer founder ...

All eyes will be on LeBron James and his eldest son Bronny tonight. To capitalize on the hype, Nike and LeBron dropped a new ad where LeBron pulls a hazing prank on his rookie son by filling Bronny's ...

Jason Whitlock was among the first to slam LeBron James' latest Nike ad. The video, which first aired on Monday, was produced to promote the upcoming release of the Nike LeBron XXIII signature shoe.

Every rookie gets welcomed to the NBA a little differently, but part of the process of becoming a pro is dealing with the many tasks that come with being the newest member of a team. That includes ...

This past offseason, LeBron James' interest in golf appeared to have picked up as his social media posts have made it clear ...

Bryce James revealed a surprising list of his three favorite Nike LeBron basketball shoes in an interview with Complex.

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...