DIRECTV is launching a new product called DIRECTV Elect that gives political ad buyers greater reach through connected TV ...

Amazon has launched a new ad format that offers contextual, localized messaging through spots purchased within Prime Video.

As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...

The feature allows advertisers to transform a single TV commercial into variants based on zip codes or for specific states ...

Another major deal for local TV stations may be brewing, with Sinclair Broadcast Group (and its 185 or so local stations) ...

ICE airs ads stirring up local frustration to recruit police for mass deportation efforts An Associated Press tally shows U.S. Immigration and Customs Enforcement is spending millions of dollars on TV ...