According to a new study which pitted over 170 brands' sonic logos against each other in a blind recognition test with over ...

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

Cadillac, Hyundai, Audi, Lamborghini, and Toyota all have iconic logos. But these car brand logos also contain some hidden ...

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

Tubi has given its logo an overhaul and a new coat of vivid paint — and has introduced a buoyant sonic logo akin to Netflix’s “tudum” — as the Fox Corp.-owned streamer prepares to launch into more ...

As much as the best Italian performance cars have pushed boundaries in performance and styling, there's also another element that makes them so desirable among collectors. It's hard to define exactly ...

As mergers and acquisitions (M&A) continue reshaping the healthcare landscape, brand strategy is emerging as a critical driver of integration success. During a session at Becker’s Healthcare 13th ...

As brand visibility grows, so does the risk of bad actors exploiting your company’s name and logo online. Fake websites, impersonator accounts and counterfeit listings can erode trust quickly, and ...

X-Design works like your own in house design team. You share your name, background, and goal. It provides ideas and visual ...

AUSTIN (KXAN) — The city of Austin has rebranded. At a press conference on Thursday morning, Austin City Manager T.C. Broadnax unveiled a new brand logo for the city, which he said is the first in the ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...