B2B marketing teams are faced with the task of moving leads through the funnel. But it need not be a burden, judging by “How to generate more top-of-funnel leads in B2B SaaS: Three go-to-market ...
Maggie Mistovich is VP of Marketing at TextUs, a leading SMS engagement platform for recruiters, marketers, sellers and workforce managers. Customer acquisition strategy is an ever-evolving landscape, ...