MTV will look to California when trying to determine what's on the minds of consumers when watching commercials. In its deal with TNS Media Research, which was made in February of this year, MTV will ...
Even thought cable networks tend to lose more viewers during commercial breaks than broadcasters, MTV and VH1 are using commercial minute ratings for upfront negotiations this year, reported The Wall ...
MTV Networks says it will reinvent commercials to keep viewers tuned in. The network, known for its progressive content, has partnered with Cadbury and DISH Network to launch its first ad-supported ...
In the television equivalent of a do-over, the MTV Networks will air 10 commercial-free hours of performances tomorrow from last weekend's Live 8 concerts. Viewers will be able to see the entire sets ...
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