Why founder-market fit matters more than a great idea, and why investors increasingly back founders who deeply understand the ...

All business opportunities start as ideas, but not all ideas translate into successful businesses. Here’s how to analyze if you’ve got a viable concept. Before investing a lot of time and money into a ...

For entrepreneurs, coming up with a great idea is, unfortunately, the easy part. Even after you've had your lightbulb moment, conducted market research and created a business plan, you still have to ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. As a founder with a developer’s background, I never considered myself a marketing ...

Influencer marketing can be an effective way to boost brand awareness and sales. Learn how to convince influencers to market your products the right way.

So you’ve got a great business idea. It’s a start, but there’s a lot of work to put in between here and getting it off the ground. Fortunately, this is a field where generative AI can be extremely ...