StoneArch Creative explained that it ignored self-promotion for many years due to a “skewed belief” that it should concentrate solely on clients. After deciding to turn the spotlight on itself, the ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

Key clients: American Express, Avis, Bass Hotels & Resorts, Brown-Foreman, Burger King, Coca-Cola Co., Compaq, Eli Lilly, Equal, HBO, Kellogg Co., Merck-Medco ...

GoHighLevel’s 2025 Black Friday and Cyber Monday promos cut costs for new and existing users. New customers get 50 percent ...

“It's our overarching rally cry,” says TracyLocke CEO Beth Ann Kaminkow. “Along with shopper insights, you can't lose the importance of being creative in the design, in our questioning of how we push ...

Small-business owners who want to increase revenue can choose between professional advisers -- marketing agencies or advertising agencies. Both types of agency provide solutions that can help grow a ...

Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Starting a business with nothing but a laptop and the ...

Advertising is often considered paying to deliver and control a marketing message, while promotion is paying to support your marketing efforts more generically. Depending on your accounting goals, you ...

The EFA announced on Wednesday that it signed a deal with marketing agency Promo AD worth LE52.75 million for the coming two seasons. “A contract was signed today after a meeting involving EFA ...