Pharmaceutical marketing budgets are more scrutinized than ever before. Companies want to ensure that every promotional investment achieves the desired return. To make every promotional dollar go as ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...

Social marketing on Pinterest is easy. All you have to do is post photos and they'll be repinned and liked by others who have similar interests. Right? Wrong. While the ideology behind the content ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Forbes contributors publish independent expert analyses and insights. I cover marketing, technology, cryptocurrency, and startups. When people talk about content marketing, they pull up obvious ...

If you’ve been in Social Media for the last three to four years, you’re well acquainted with the controversy and skepticism surrounding Social Media ROI: lots of debate about what it is, does it exist ...

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/34dafb/ambush_marketing_c) has announced the addition of the "Ambush ...

Part of being a great content marketer is keeping an eye on what other content marketers are doing – to predict the future one starts with what has gone before. I’m a genuinely curious person and ...

Whether you're part of a big, high-tech marketing automation company or a mom-and-pop shop selling widgets out of your garage, positive user reviews and testimonials are invaluable to your business.

It began with a kiss at a Coldplay concert, and for a moment, it looked like it might end there. In what could have been a reputational unravelling for US-based data platform Astronomer, a viral “kiss ...