Aiming for more efficiency and effectiveness, Sephora has reorganized its U.S. marketing department over the past year, the ...

Following the news of Marc Weinstock’s new oversee of a unified global marketing and distribution team at Paramount as President of Worldwide Marketing & Distribution, we’ve received news that a ...

Sales and marketing typically are focused outward, toward the customer. The organization structure of your sales and marketing teams however, play a significant role in the success of your efforts and ...

Your primary business goal is to sell. You might think this makes it obvious that your marketing department should sell as much as possible and that your production department should strive to keep up ...

Department structure all depends on the needs of the organization, company culture, and the strategy the team is using to reach its customers. It’s actually one of the most difficult decisions CMOs ...

“We are very conscious to be at the forefront of where [our customer] is spending her money and how [they're] consuming,” explained marketing director Lou Bennett on her efforts to make the cosmetic ...

Netflix is reorganizing its marketing department, promoting some key executives, while eliminating several positions. As part of the move, 25 people from Netflix’s global marketing team of more than ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

How do you set yourself apart from other brands? How do you sell people on a product they’re not used to? And how do you do all that without a marketing department? John Schoolcraft, Global Chief ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As an Agile software development company, our sales and marketing departments are constantly ...