A good logo design often becomes the first thing the public largely associates with a brand. As we noted last week, a new logo can sometimes inspire unwanted attention or fan backlash, sometimes for ...

The updated design features three boomerangs representing the coming together of media, marketing, and technology, reflecting ...

Websites that offer to create a logo for 5, 30 or 300 dollars abound, complicating the task of differentiating a full-service design studio from quick-turnaround, low-priced alternatives. If you ...

DETROIT — General Motors, starting next week, will redefine its corporate image and marketing strategy to better align with a commitment to electrification. The new corporate marketing strategy will ...

Domino’s pizza chain is changing its logo – and it’s not afraid of keeping it red, white and blue. The pizza chain has a new box design that doubles down on its decades-old color scheme that evokes ...

The University announced a new set of logos and other branding elements as part of an overhaul of their branding and ...

Many small businesses have inherited a logo from "back in the day," when nobody had time to really put together something proper. It stuck around and managed to survive. But is your logo still working ...

General Motors is working to remake its public image with a new logo, a new company-wide marketing campaign and a new website as it shifts from a company that makes largely internal combustion ...

Cocaine’s a hell of a drug, but you’re not seeing things: That, indeed is Showtime‘s old 1980s-era logo pasted all over marketing materials and promos for “Black Monday,” a tongue-in-cheek tale of the ...