I often wonder why Philip Kotler, the father of modern marketing principles, has never once written about mobile user acquisition. After all, the practice itself isn’t far removed from the traditional ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile ...

Aampe, a marketing automation platform for mobile apps, recently closed a $7.5 million funding round led by Matrix India and Peak XV, the company announced last week. Bringing Aampe’s total raised to ...

The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.” Chick-fil-A is paving a new way to connect to target ...

Alpine IQ (AIQ), a leading data and marketing platform for cannabis retailers and brands, today announced an expanded partnership with Digital Awesome that positions Digital Awesome's customizable ...

Viki Zabala is director of marketing at Fiksu, developer of the award-winning Fiksu for Mobile Apps Marketing Platform. To be successful, users must discover your game, install and then engage with it ...

Having already tested the new service on a number of brands, the technology is basically Twitter’s version of retargeting based on the previous behaviour consumers. Tailored audiences from mobile apps ...