If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

Starbucks continues mobile reign with multichannel marketing effort Beverage giant Starbucks is continuing to use mobile and social media to increase in-store traffic and drive awareness for its ...

Mobile Marketer is welcoming editorial submissions for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters ...

Snickers satisfies need for authenticity with new selfie-driven effort A recent deluge of me-too selfie campaigns lack the kind of authenticity required for success, but Snickers hits the nail on the ...

Mobile marketer EZ Texting has filed a lawsuit against T-Mobile USA, after the mobile carrier began blocking its subscribers from exchanging text messages with EZ Texting customers. The lawsuit, filed ...