Michael Jordan, who for many is the best basketball player in history, shared on 'MJ: Insights to Excellence' on NBC that his ...

NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

The NBA GOAT sits down for a revealing conversation on athlete mindsetThe discussion turns toward how players see branding ...

Michael Jordan isn’t a fan of players trying to make their own new logos, especially without earning them. Michael Jordan has ...

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new logo. Despite this being the first update to the team's look in 14 years, ...

OKLAHOMA CITY — In the wake of a spirited online debate about the state of the NBA Finals court during the Indiana Pacers’ stunning Game 1 win over the Oklahoma City Thunder — with a swell of support ...

OKLAHOMA CITY — As Game 1 of the NBA Finals began at Paycom Center, discerning fans on social media asked: “Why aren’t there NBA Finals logos on the court?” For the most part – there are two ...

It’s the most important and biggest event of the year for the NBA, but you wouldn’t know it by the mere optics of the Finals. No gold trophy at center court. And more importantly, no Finals script ...