In a new interview with Sports Illustrated, Chris Paul admits that he's developed quite an obsession with NIKEiD and custom colorways. This isn't too much of a surprise, as we've seen him flex in ...

Days after being traded to the Oklahoma City Thunder, Paul George's first signature model is able to be customized in the colors of his new team. The Nike PG1 is now available with that option, along ...

As new models like the Air Presto are added to the NIKEiD platform, the brand's making room by removing some of the most popular customization options, including the "Pony" uppers of the Air Max 90.

Nike doesn't seem to need much help growing its profit lately. Its sales and market share are increasing around the world, boosting the company's bottom line. Yet Nike seems to keep finding ways to ...

Pendleton isn't the only partner Nike is bringing in for its latest wave of NIKEiD materials. Announced today is a project in collaboration with Will Leather Goods that lets designers apply premium ...

In light of Halloween, sneaker mainstays have churned out ominous iterations in celebration of the festive season. Never one to do things in half measures, Nike reworked two bold renditions from its ...