More signature Nike sneakers will be available to customize with Pendleton fabric. The Air Max Lunar1, Air Max 1 Mid, and both High and Low iterations of the Air Force 1 will be making their way to ...

After Nike officially unveiled Kevin Durant's seventh signature sneaker today, the KD 7 just hit NIKEiD for you to go HAM and customize this new sneaker to your heart's desire. From a wide range of ...

Beginning Oct. 7, fans of the Nike LeBron 11 won’t have to wait anymore to purchase the colorway they want. On that date, the shoe will become available for customization on NIKEiD, complete with more ...

Why custom Nike gear is a winner for Nike's bottom line. Yet Nike seems to keep finding ways to impress customers and shareholders, making Nike a winning long-term play. One more reason is a new ...

TORONTO --Nike Basketball had a lot going on during All-Star weekend in Toronto, including a sneaker store inside a moving train where you could cop some of the brand's more coveted recent releases.

NBA 2K13's shoe creator can be used to design and then order your very own set of custom sneakers. In a report on NBA 2K13's avalanche of new features, IGN revealed the sim's integration with Nike's ...

In a new interview with Sports Illustrated, Chris Paul admits that he's developed quite an obsession with NIKEiD and custom colorways. This isn't too much of a surprise, as we've seen him flex in ...

As new models like the Air Presto are added to the NIKEiD platform, the brand's making room by removing some of the most popular customization options, including the "Pony" uppers of the Air Max 90.

Recall the moment when NIKEiD first launched, and all seemed right in the sneaker world. Now, envision a utopia where you can go beyond the 2D realm of your computer screen, and right into the strange ...

Ever want to express yourself through your shoes? Nike offers a program called NIKEid that allows you to customize the shoes you buy. Whatever sport you're into you can customize shoes as individual ...

The Nike Air VaporMax silhouette has received high praise since its initial debut. From collaborations with COMME des GARÇONS to its popular “Triple Black” iteration restocking a few times, the model ...

It’s not at all unusual to see brands launching a product on Facebook. What’s interesting to us, in keeping with the name of The Next Web, is seeing how old brands are using social media to keep up ...