It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early 2020s, it largely felt trapped in a cul-de-sac of lifeless sans-serif ...

We waited more than a year for proper PWHL nicknames and logos. Now that we have them, courtesy of Monday’s official unveiling, we’re not going to waste any more time. Which of the six new combos — ...

Audi’s long-trailed arrival on the Formula 1 grid has taken a concrete step, with the manufacturer confirming the official ...

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

Logos are a calling card for everyone's favorite restaurants. Take McDonald's 'Golden Arches' or the iconic Starbucks siren, just to name a couple. Without words, these brands' logos (and their ...

Cracker Barrel retired its iconic logo, featuring a man resting against a barrel, in favor of a text-only design. The new logo is part of the "All the More" campaign, which includes restaurant ...