There’s no disputing that Nike’s storied partnership with Portland advertising agency Wieden+Kennedy has led to some of the most iconic and inspirational campaigns of all time. From print ads to TV ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Las Vegas Aces' center and Nike signature athlete A’ja Wilson was named as one of the inaugural global athletes in the brand's multi-year collaboration with LEGO, per a release on Thursday. The news ...

Go behind the scenes of a Nike campaign and see how the magic happens! From concept to execution, get an exclusive look at ...

In Guangzhou, where the National Games of China are underway across the Greater Bay Area, Nike has traded in its signature ...

Sabrina Ionescu’s gold sneakers from Nike’s “So Win” campaign that debuted during the Super Bowl are going to release soon — and they’re also some of her most personal yet. The Nike Sabrina 2 ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. But Huston contains multitudes, as explored in the latest ad ...

Even when Nike began prioritizing its DTC channels, Dick’s remained one of its strategic wholesale partners. And Nike executives last month emphasized their efforts to connect those two channels, ...

Tennis star Naomi Osaka stars in the latest Nike Women by Yoon Ahn campaign wearing one-of-a-kind competition kits. This collection is coming ahead of the US Open weekend in New York City, where ...

Sometimes, storytelling isn't that much different from telling jokes. Timing is just as important as the joke itself. The mood must be right. The vibe must be appropriate. Long story short, no one ...

WTA World No.1 Aryna Sabalenka has carved out her space in a sport synonymous with fashion. Now, the four-time Grand Slam champion is going even further in a futuristic Nike marketing campaign that ...