NEW YORK (CBSDFW.COM/CBSNEWS.COM) - Nike's long-running "Just Do It" campaign is geared toward getting consumers to pay attention to the brand, but analysts say its ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

Tyler, the Creator has taken on narrator duties for Nike’s ad relaunching the “Just Do It” campaign. The 60-second spot, “Why Do It?” gets its first airing Thursday night during the NFL season opener, ...

Most of us would agree that the slogan "Just Do It" has served Nike pretty well. But this fall the company added a new slogan ...

SAN LEANDRO (KGO) -- Shares in Nike are down after the release of a new ad starring former 49ers quarterback Colin Kaepernick. Critics of his national anthem protest are making their displeasure known ...

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...

Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo. That’s not to ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Nike’s new CEO Elliott Hill stepped into his new role on ...