There's a good chance you're wearing the wrong size shoe right now, according to recent studies. Nike is trying to fix that. La Trobe University found in 2018 that between 63 and 72 percent of study ...

If you don't know which size shoe to buy when ordering sneakers online, the world's largest shoe company is rolling out a possible solution. Nike is introducing a feature to its app that lets you scan ...

Nike has been experimenting heavily with augmented reality for a few years now, and the company is continuing to work on new experiences powered by the technology. The sportswear giant is now ...

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Don’t be afraid of a shoe with a pop of color! Embrace the grooviness like Rory McIlroy and Brooks Koepka did at this year’s Open. Dressed head-to-toe in Nike gear, McIlroy and Koepka are wearing two ...

Nike has launched an app setting that provides "hyper-accurate" sizing recommendations for each of its shoes by scanning your feet with a smartphone camera. Called Nike Fit, the tool – available as ...

Nike today announced a new feature coming to its iOS app this summer, called "Nike Fit." Using augmented reality, you'll be able to scan your feet directly within the Nike mobile app to find the right ...

In the late 1980s and early 1990s, Mars Blackmon, a character played by filmmaker Spike Lee, insisted to an entire generation that “it had to be the shoes.” Appearing in the same massive Nike TV ...

Sometime last fall, a man walked into the Nike store in Pasadena, California. He was a runner, it was a running-centric store, and he was there to buy a pair of running shoes just like the ones he had ...