Across the world of soccer, Nike remains one of the premier brands for innovation and cultural connection with the sport. Continuing on this vision, Nike has partnered with Paisaboys and Badfriend for ...
Read about the latest sports tech news, innovations, ideas and products that impact players, fans and the sports industry overall at SportTechie.com. In the midst of two major ongoing soccer ...
Today, Nike unveils the soccer kits it designed for 14 of the 24 countries that will be participating in the Women’s World Cup in France later this summer, including the United States, Nigeria, France ...
Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. Nike started the 2014 World Cup with the most teams (10) of any brand. Despite its ...
Nike signed its first high school athletes to a name, image and likeness deal as soccer players, and sisters, Alyssa and Gisele Thompson were signed by the brand. Alyssa is a junior and Gisele a ...
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