Nike, Inc. is back on the Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You Can’t Ban Greatness” Jordan Brand commercial which ...

Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without running an ad during the Super Bowl, Nike debuted its "So Win" campaign, a ...

Created by digital marketing agency AKQA, the ‘Be transformed’ initiative focuses on the Nike Zoom Sister One+ footwear line, which incorporates Nike’s DiamondFLX and Flywire technologies. It consists ...

Nike is earning widespread praise for its latest ad campaign spotlighting professional golfer Scottie Scheffler’s Open Championship win — and, more importantly, his role as a devoted father. On Sunday ...

8 clubs are featured in Nike's new Third Club Kit campaign. Soccer has become a business based on TV rights, economic profit, marketing strategies and players sales. Each summer, clubs rush to secure ...

Chiney Ogwumike and her sister, Nneka, announced in 2017, while surrounded by three stripes, they had swapped out their Nike swooshes for Adidas. It was an eye-raising leap away from an established ...

NEW YORK -- Nike has done it again: created an ad campaign sure to generate buzz. The sporting-brand giant has put a marketing spin on the offensive comments made by radio shock jock Don Imus against ...

USC sophomore guard JuJu Watkins signed a multiyear extension with Nike that will give her one of the most lucrative shoe endorsement deals in women's basketball, according to ESPN Senior NBA Insider ...

Whether she’s shooting an advertising campaign for Nike or a photo spread for Vogue, photographer Bassie Maluleka’s images will likely have a common theme. That’s by design. By highlighting Black ...

NEW YORK/LONDON, June 25 (Reuters) - Nike (NKE.N), opens new tab is betting its endeavor to help Kenyan athlete Faith Kipyegon run a mile in under four minutes will recapture the attention of women ...

Nike on Wednesday announced its latest “moonshot”: to help Faith Kipyegon become the first woman to run a mile in under 4 minutes. It’s been more than 70 years since Roger Bannister became the first ...