In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...

Most of us would agree that the slogan "Just Do It" has served Nike pretty well. But this fall the company added a new slogan ...

"Just do it" isn't just for sports anymore. The Nike slogan is one of the most widely recognized brand slogans in America. For years it's helped sell sneakers and evoked a sense of athletic excellence ...

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

NPR's A Martinez speaks with AdWeek's Brittaney Kiefer about Nike's update to their iconic "Just Do It" slogan. TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with ...

The result is the same: people are comforted in the moment but not strengthened. Nike’s new slogan offers the same illusion. Just Do It was blunt, even harsh, but it was sound. Confidence does not ...

There’s no disputing that Nike’s storied partnership with Portland advertising agency Wieden+Kennedy has led to some of the most iconic and inspirational campaigns of all time. From print ads to TV ...

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with so much room to fail, why risk it? MARTÍNEZ: The company says greatness is a choice and that its new slogan is ...