Overture Services Inc. is now selling a service to U.S. companies that want to closely monitor the performance of their online marketing campaigns. The Web-based service, powered by Overture software, ...

When your business was just starting out, you probably put a basic marketing plan in place. For most small businesses, this means setting up social media accounts, defining their ideal customer and ...

Finding the right balance between online and offline marketing campaigns can be challenging, but the effort is undoubtedly worthwhile. Integrating online and offline strategies uses insights to build ...

The chances of breaking through the internet clutter and reaching a wider audience tend to seem virtually non-existent. In this case, what do you do? The best answer is come up with an internet ...

In order to thrive in today's digital marketing arena, there are several advertising verticals I believe are essential for businesses to partake in. Search engine optimization, pay-per-click ads and ...

Raven software helps marketers manage and report on online marketing campaigns. Features include social media monitoring and management tools; content marketing tools, including press release ...

Online advertising is a cost-efficient way to relay your message to potential customers, allowing you to reach more of your audience and providing thoughtful and meaningful data on your marketing ...

In today's digital world, a business' success depends on digital marketing strategies that engage audiences and enhance brand authority. Companies across industries are on the lookout for ...

Sam Mehrbod (Ph.D.) is a Top Producer Realtor, Investor, and CEO at Roomvu, an engine built for Realtors to convert their audience to leads. In 2017, I co-founded a marketing platform for real estate ...

Manchester-based telephone answering service, AlldayPA, has launched an online marketing campaign to promote its new legal brand. The ‘Make the most of every phone call’ campaign will highlight how ...

A Web measurement firm today blamed a massive online marketing campaign aimed only at Internet Explorer (IE) users for skewing its April data, which said Mozilla’s Firefox and Apple’s Safari had lost ...