If you want to get into the online business game, it’s a good time to start. The COVID-19 pandemic reshaped online consumer spending, including how people shop online and how they research products.

A sales funnel is a sales strategy that gets its name from the way people draw it in a diagram. At the top is a group consisting of all possible customers. At the bottom is a subset of people from ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and LinkedIn to drive engagement and sales.

Whether your business is a new kid on the block or has been around for a decade, you know you need consistent marketing to reach and resonate with your target customers. Without marketing, you cannot ...

In any economy, efficiency is important. But in light of the economic pullback we’re experiencing, it’s essential not to waste a single drop of effort, budget or opportunity. Yet, companies have ...

When Heyward meets founders, she often asks them a question: “What’s the problem you’re trying to solve for people?” In response, she says, people often share their business idea. They’d say something ...

On this episode of REI360, Entrepreneur Network partners Chris Haddon and Jason Balin discuss marketing funnels. Drawing upon the examples of real estate investors, real estate agents and law firms, ...

A targeted email performs better than a generic email, and a personalized call to action will always work better than a generic one. So that’s the good news. The not so good news is: everyone is ...

Do you find the thought of seeking useful information from your analytics package an astronomically daunting one? If so, you're not alone. In a recent post at the Online Marketing Blog, Thomas McMahon ...