Thieves continue to steal hundreds of thousands of PC Optimum rewards points, and some members have had the misfortune of being hit twice. The reason? A glitch in the program's system allowed a thief ...

Even I was surprised at the level of enthusiasm readers of this newsletter showed about PC Optimum when I asked a couple of years ago about favourite customer loyalty programs. But recent developments ...

10,000 points equals $10. Here’s how to maximize your points collection. The PC Plus Program and Shoppers Optimum points plan are officially merging. All existing Shoppers Optimum members will ...

Anyone who visits Yahoo Canada knows that we write about our fair share of scams, and how to avoid them. So imagine my surprise when I ended up the target of a scam myself. About three weeks ago, I ...

Customers ordering delivery with DoorDash can now earn PC Optimum™ points on eligible orders of restaurant meals, weekly groceries, and more. DoorDash and PC Optimum™ Reward Canadians With New Loyalty ...

When is the change happening? Consumers can keep collecting points as usual until Feb. 1 next year, when their Optimum and/or Plus points will move to the new program at equal value. (For example, if ...

After getting hit by points theft multiple times, some PC Optimum members are questioning a fix Loblaws says it has made to improve the security of its rewards program. "I do not believe they have ...

Lenore Biever lost more than one million PC Optimum rewards points after someone apparently hacked her account and went on a shopping spree. The points — which are worth more than $1,000 in product ...

Bad news Toronto: if you're a PC Optimum points member, you should probably go check your account. Thieves have been hacking into accounts and stealing points since February, shortly after the joint ...