Display ads are the best option for advertising deals and promotions, he said, but only about 16 percent of the country clicks on these ads. Rollover ads that open up are more expensive, but they can ...

Optimum Online, Cablevision’s high-speed Internet service, has rolled out a trio of new television commercials stressing the benefits of high-speed access in everyday situations. The ads mark a shift ...

Altice USA said it is renaming a4, its advanced advertising and data unit, as Optimum Media, bringing its branding in line with its pay TV, broadband and mobile phone businesses. Optimum Media offers ...

ESPN and Disney are involved in an increasingly ugly cable dispute with distributor Altice, and time is running out before the Sept. 30 deadline to get a deal done. Customers largely in the northeast ...

LONDON: There is no such thing as an optimal length for a TV ad, with most video campaigns likely to benefit from a mix of ad lengths, each being used to achieve slightly different objectives. So says ...

The Pool, the new advertising research and development think tank created by Publicis' VivaKi unit, Wednesday evening released the second wave of research testing emerging online video advertising ...

Watching TV content and interacting with marketing messages continues to be the holy grail for some TV advertisers. In that regard, Cablevision Systems Corp.'s launching of Optimum Select, an ...