Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

In e-commerce, staying ahead of the curve is crucial for businesses to thrive. One trend that has been gaining significant traction is the rise of mobile commerce, with an increasing number of ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.