With paid search, companies pay a search engine company, such as Google, to appear in a prominent position on results pages for a specific search term. Search terms include one or more words. For ...

The ASA has upheld a ruling against Hilton Worldwide Ltd, finding that two paid search ads for its hotels overstated the availability of advertised room prices.

Being recognised on search engines is crucial for achieving online success in the digital age we live in. Being listed in ...

Small and mid-sized businesses (SMBs) face unique challenges when it comes to PPC advertising. Unlike big brands with massive budgets, SMBs need strategies that make every dollar count. Here’s how to ...

Explore the evolution of paid search marketing. Discover how the industry has transformed and adapted to new technologies and strategies. If you talk to any paid search marketing old-timer (someone ...

TEL AVIV, Israel--(BUSINESS WIRE)--Similarweb Ltd. (NYSE: SMWB), a leading Digital Data and Market Intelligence company, announced the acquisition of The Search Monitor, a pioneer in ad monitoring, ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

With customer acquisition central to almost every marketing strategy, it’s hardly surprising that marketing advice is teeming with formulas to optimise paid search advertising campaigns. It’s an ...

Microsoft is developing its own paid-search advertising program to become a player in a lucrative market where rivals Google and Yahoo have been playing for years. Microsoft Chief Executive Officer ...

Half of small and medium sized businesses intend to increase spend on paid search advertising in the coming year with one in five SMBs moving advertising revenue from other areas into paid search. The ...