Payless is returning from the abyss. The popular, low-price shoe chain emerged from bankruptcy in January and is now relaunching with an e-commerce store, new leadership and retail prototype. The ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Who would be willing to pay upward of $500 ...

Who would be willing to pay upward of $500 for Payless shoes? Hoodwinked social media influencers, that’s who. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called ...

Payless, the affordably priced shoe company, revealed an advertising campaign Wednesday that attempted to show the quality of its shoes by fooling fashion-savvy influencers at a fake posh store in Los ...

Shoe marketing just got sneakier and smarter. Last week, Payless ShoeSource tricked a group of influencers into believing their shoes belonged to a new, high-quality brand. They fell for the ...

Payless, the popular footwear retailer known for more affordable price tags on their selection of shoes, announced its relaunch on Wednesday. The brand unveiled a new e-commerce site to supplement its ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Who would be willing to pay upward of $500 ...

Payless shoes aren't exactly synonymous with high fashion, but for one night in Los Angeles, they were.The shoe company set up a fake luxury store called "Palessi," stocked it with Payless shoes, and ...

The discount shoe company rebranded as the high-end "Palessi" for a day. A handful of fashion influencers paid hundreds of dollars for shoes from the budget retailer Payless after the company ...