In today’s technology-dominated business landscape, email remains a top business outreach channel due to its stability, scalability, and affordability. If done correctly, email marketing has a ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Google sends some businesses personalized emails about suspensions to their Google Business Profile. The emails explain why the suspension happened and the necessary steps to reverse the suspension, ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

The initial news broke when the New York Times wrote about Chicago.com offering email addresses that ended with @chicago.com. This would allow you to buy [email protected] , [email protected], [email ...

Consumers expect more personalization across every retail touch point, including email. While customer acquisition via email has quadrupled over the past four years, according to research from Custora ...