American Eagle (NYSE: AEO) stock is flying higher to start off the week -- partly because of you-know-what, the new ad campaign featuring A-list actress Sydney Sweeney and her "Great Jeans"-- but also ...

American Eagle saw its sales drop after a controversial ad featuring Sydney Sweeney sparked a positive reaction from President Donald Trump and his Make America Great Again base. The Europhia actress ...

Shares of American Eagle have been rallying due to a new ad campaign featuring actress and producer Sydney Sweeney. Critics decry a lack of diversity in the campaign. The added attention could boost ...

Sydney Sweeney is doubling down on denim. Months after her American Eagle "Good Jeans" campaign caused a stir, the "Euphoria" star is once again turning heads, this time in a behind-the-scenes shot ...

Sydney Sweeney isn’t quite done showing off her American Eagle collab. Sweeney, 28, shared a behind-the-scenes moment from her controversial summer campaign with the brand, going topless underneath an ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

President Trump endorsed American Eagle Outfitters' new Sydney Sweeney ad campaign this morning. The president also tried to turn the campaign political, which may alienate some voters -- and shoppers ...