The slow and steady rise of private-label and store-branded goods shifted into high gear last year as rising food prices squeezed household budgets. According to a recent report by the Private Label ...

Like other retailers, J.C. Penney is investing in its private label brands. Sales for private labels have been growing for a number of years, as more companies turn to the segment as a means to drive ...

Amazon has been doubling down on its private label business in recent months, though many of its own brands aren’t easily identifiable to consumers as they don’t indicate they’re Amazon-made products.

Target Corp.TGT-0.22%decrease; red down pointing triangle is trying to win back skeptical shoppers by giving them a full year to return purchases of private-label brands such as Merona shirts, ...

Traditionally, the idea of buying ‘private label’ products in supermarket retailers – products branded by the supermarket itself rather than a more widely available brand, or ‘national brand’ – has ...

Walmart Inc. is launching four private-label fashion brands, making a play in an area where Target Corp. and Amazon.com Inc. have made a strong push. Time and Tru is a women’s brand with a size range ...

The San Antonio Spurs have announced a new private label merchandise brand, Bexar Goods, which evolved from the former San Antonio brand of the same name. And the ...