I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Products go through what sales and marketing people refer to as life cycles -- recognizable patterns in sales often termed the growth, maturity and decline phases. In the growth phase, there is an ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

Advertising helps to make consumers aware of a product and aims to build preference for that product over its competitors. If advertising succeeds in those two tasks, consumers will choose the ...

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...

Opinions expressed by Entrepreneur contributors are their own. Not that it happens often, but sometimes the product itself is the marketing. And in those rare cases, businesses thrive without ...

Product placement has become so omnipresent in films and TV that we hardly think twice when we see it. But what happens if the film or show misrepresents the product? On the NYT's Freakonomics blog, ...

February 16, 2005 Nobody is surprised anymore that movies and TV programs seek payment for allowing brands to make appearances in programs. Just as journalistic war reporting has become ‘embedded’ ...

Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are ...