I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Whether ready to market a product or still developing it, marketing involves what are known as the four P's –– product, pricing, place and promotion. The four marketing Ps are considered controllable ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

A marketing plan encompasses all of the financial, tactical and logistical aspects of selling a product. One of the tactical elements of a marketing strategy is product promotion. To successfully ...

A jolt. That's what you want from your product launch. An impact that will ripple through your customer base, resound with your prospects, and shake up your competitors. Smart, strategic launches ...

Product marketing and product management teams have the same goal: to launch successful products that customers love. But having a shared vision doesn’t mean collaboration for the two orgs is always a ...

The words "anti" and "marketing" are about as compatible as oil and water. Yet, when Jay Sinha, a marketing professor at Temple University's Fox School of Business, used the phrase, anti-marketing, in ...

CHEONGJU, South Korea & KUALA LUMPUR, Malaysia--(BUSINESS WIRE)--Chungcheongbuk-do has started to secure export channels for promising exporters in North Chungcheong Province to the Malaysian market.