If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

Spectrum Reach, Charter Communications’s ad-sales unit, said it will use Beachfront Media as its sell-side ad server. Working with Beachfront will enable Spectrum Reach to sell ads to programmatic ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

NEW YORK—In a notable expansion of its programmatic advertising capabilities, Dish Media has launched Dish Connected, a new advertising solution that for the first time allows Dish TV's live linear ...

A model context protocol (MCP) server that will interact with AI agents to generate ads will be tested next week by Rembrand, an AI content-creation platform founded by Omar Tawakol. The MCP is part ...

LONDON—Despite increased competition in the streaming device and CTV ad market, Roku continues to hold a commanding lead in CTV open programmatic ad traffic in North America, according to the newest ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers ...

Game engine Unity, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of ...