SoundCloud, the music streaming service, has teamed with PubMatic to offer its premium advertising inventory across the supply-side platform’s various tools and solutions, according to a press release ...

If you’re not a programmatic (or an attribution modeling) geek, you can skip the answer to this question. If you happen to be one, you might be surprised to learn that, despite all the hemming and ...

Five years ago the term “programmatic” began to be applied to ways of transacting automated, software-driven advertising deals on platforms more akin to the trading of stocks than traditional ad buys.

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

Display – when people are browsing websites that are of interest or directly relate to the audiences you want to target, we serve digital ads in various sizes to get their attention. Highly ...

If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...

ResponsiveAds new premium programmatic format, Programmatic Fluid™ 250, runs in existing 970x250, 300x250 ad slots. It "automagically" expands at a fixed height of 250px edge-to-edge fills white space ...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted?

RBC Capital Markets and Advertising Age research on programmatic advertising found 78% of respondents stating ad block technology has a negative effect on the tactic, with 20% of the surveyed ...