As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage their perception accidentally and harm your reputation is by foisting an annoying ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Even as AI has revolutionized personalization, a critical element determines whether that highly relevant email gets opened ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

You can integrate email marketing into SEO strategies by driving email sign-ups via web pages, using email as a keyword ...

AppMail has developed a feature that allows a customer to interact with a business’s service through the body of an email, rather than needing to click a link and be taken to an external site. By ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Emails are still one of the most popular forms of communication. Think tank Statista estimates that 319.6 billion emails will be sent in 2021, a number that’s projected to exceed 376 billion per year ...

Google has launched a new field trial allowing users to view the promotional tab in a more visual way. The revamped promotional emails tab allows users to toggle between a new visual grid and the ...

Digital marketing is reshaping the way advisors connect with prospective clients. Email marketing is one branch of that and it can be an effective way to communicate with clients while fostering trust ...