This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Puma is in the midst of ramping up its marketing ...

The F1 World Championship has come a long way since its first race at Silverstone in 1950 and as it celebrates its 75th anniversary through this season, it is pulling out all the stops to make it ...

Puma and a consortium of other clothing companies have come together to reveal the world's first polyester shirt made entirely from recycled textiles, according to a news release. Polyester is a ...

Puma has moved from a business partnership to a licensing agreement structure with its long-term partner for socks, underwear ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core areas like soccer to kick start Puma's revival.

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

Puma has relaunched its company magazine CATch UP. The online publication is designed “to provide journalists, investors, ...

PUMA is introducing bold new looks to its acclaimed running shoes with the launch of the PUMA NITRO Running Pack, featuring refreshed colorways for the ...

German sportswear brand Puma said on Thursday it will cut 13% of its global workforce, or about 900 jobs, by the end of 2026 as sales continue to weaken. The company reported a 10.4% drop in ...

PUMA continues its deep-rooted connection with African football at the 35th Africa Cup of Nations in Morocco. The German ...

However, PUMA has to address the fact that it has "become too commercial, which is reflected in muted brand heat, low distribution quality, and a product offering that is not cutting through in the ...