In ecommerce, one of the biggest challenges most businesses face is shopping cart abandonment. It's one of the biggest concerns for online retailers. It's also a scenario that is unlikely in the real ...

Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate ...

Teads, the global media platform, today (28th April 2022) announces the results of its latest consumer survey in partnership with GWI. The global research, the largest ever run by Teads commissioned ...

The buying cycle, sometimes known as the marketing or sales cycle, is a patterned process consumers and business buyers go through when contemplating a purchase. Various labels and steps have been ...

Thomas M. Nies, Founder and CEO, Cincom Systems Inc. Last month’s column featured my ideas on how and why salespeople should not think they are involved in “sales cycles,” but rather to approach them ...