With many businesses increasing their marketing spend in 2024, spending in the right places is more important than ever. Marketing is about reaching your customers, but this simple definition and the ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Several years ago, Zach Epstein was leading marketing measurement initiatives at Google, helping large corporate customers to build out measurement infrastructure. After leaving the tech giant, ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

ROI is the compass for every chief marketing officer. It guides budget allocation, informs growth bets, and defines how marketing contributes to the profit and loss statement (P&L). But what if the ...

BOSTON--(BUSINESS WIRE)--OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, today released its third research report in a series of studies, this one citing ...