Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business landscape is fierce. Your company is competing not only with your direct ...

The last two years of the mortgage market have been unusual. As the refinance market plummets and the purchase market sees significant reductions in volume, lenders are faced with the challenge of ...

Nordstrom is known for its exceptional customer service, and there's one famous story that illustrates its customer-centric ethos and the power of retention. The story involves a customer returning a ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. Recession rumblings. Inflation. Market volatility.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Sharon Eilon When ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

Loyal customers are a beautiful thing. As they grow to trust your brand, they’ll buy more, and more expensive, products over time. This enduring loyalty positively impacts your customer retention rate ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is crucial for any business. But making your marketing more effective, especially in the face of a volatile economy, can ...

Editor’s note: Investor and entrepreneur David Gardner is founder of Cofounders Capital in Cary and is a regular contributor to WRAL TechWire. When it comes to SaaS company valuation multiples used ...

The two vehicle brands topping its list for retaining the most customers are Ford and Honda, J.D. Power reported Thursday when releasing its 2010 Customer Retention Study. Ford and Honda both have a ...

Opinions expressed by Entrepreneur contributors are their own. Ever heard a business owner say they’re in “the people business?” I hear it all the time. I make a living giving presentations to ...