A quality sales and marketing training program is important for a number of reasons. Well-planned training sessions will make new employees feel welcome, establish company values and objectives, and ...

Despite rapid advances in technology like Big Data, behavior based marketing automation, customer engagement platforms and intent data through content consumption marketing; the lament of CEOs and ...

There is this old saying about marketing that goes like this, “Half of my marketing dollars are wasted, I just wish I knew which half.” It’s a slight jab at my friends in marketing, but one that ...

While some people may possess an extroverted "sales personality" that makes them a natural fit for the career, effective selling is still a skill that must be developed. Sales training can help ...

Sales success doesn’t come from a cookie-cutter approach. While generic training programs offer broad guidance, they often miss the mark when it comes to addressing the specific challenges your team ...

Increasing numbers of sales managers are turning over much of their sales training responsibilities to artificial-intelligence-powered sales coaching, which enables salespeople to continually practice ...

The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training for the duties they are performing continues to lag behind. New research ...

We asked 8 successful organizations to share their thoughts on how to better align your sales and marketing teams to improve your business outcomes. It’d be hard to argue against the thought that a ...

In the fast-paced pharmaceutical industry, sales teams face increasing pressure to meet sales targets, engage healthcare professionals effectively, and stay ahead of constant product innovations. Yet, ...

TORRANCE, Calif.--(BUSINESS WIRE)--California Manufacturing Technology Consulting® (CMTC) engaged with Action Duct two years ago to help them develop a formal sales training program. Since then, ...