The following article sheds light on Samsung’s alleged new digital assistant avatar, “Sam,” and the internet’s obsession with it. It all started when Brazil-based Lightfarm studios shared pictures of ...

SAMSUNG appears to be working on a new virtual assistant called Sam for users of its Galaxy smartphone range. Over the weekend, illustration studio Lightfarm shared images of the female character on ...

Samsung's alleged Sam virtual assistant is supposedly one of the most popular smartphone features right now. It all started after various people were able to grab the photos developed by Lightfarm.