I am a resident of what is arguably the advertisement capital of the world, New York City. Since I also work in this bustling city, I have the fortunate or unfortunate (depending on your viewpoint) ...

The new application allows Launchpad users to manage display advertising campaigns from one integrated marketing platform. RED BANK, N.J.–(BUSINESS WIRE)–October 22, 2014– V12 Group is thrilled to ...

Common-sense advice can't be repeated too often. Philip Sawyer, senior vice president and director of GfK Starch Communications, took that tack during his presentation at last week's American ...

Opinions expressed by Entrepreneur contributors are their own. I’ve always been a little nonplussed by those who imagine a distinction between salespeople and ad writers. Essentially, they do the same ...

Consistent, quality communications are essential if you want to see results. The easier your marketing automation platform is to use, the more likely your team is to maintain a regular schedule. Most ...

The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the ...

Like most people, I hate advertising. I hate it because of its manipulative nature, its constant nagging, the off-target communication, and for trying to literally follow you everywhere and trampling ...

Even as the economy sputters, marketers continue to spend on video advertising. With analyst and research firms like eMarketer and Forrester projecting tremendous growth in online video advertising, ...