A Darden School of Business professor says PepsiCo’s new “Simply NKD” line is a “high-stakes branding challenge.” ...
Millions of white T-shirts everywhere just breathed a sigh of relief. It’s an experience almost everyone is familiar with: ...
A grocery store customer encountering the high price of Simply Orange juice on a recent trip determined that it was “simply” too much money for him to pay. The video documenting the shopping excursion ...
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