Choosing a slogan for your company requires extensive research and testing. It's not enough for it to be innovative or sound hip; it must also stand out among the dozens of competing marketing ...

A business slogan is a short phrase that serves as a very brief representation of a product or company. When written well, a slogan instantly evokes emotions and ideas and associates them with a brand ...

Whether connected to a little jingle or rocking it on its own, slogans that go the extra mile have planted themselves deep ...

The year was 1907, and legend has it that President Theodore Roosevelt had just finished a cup of coffee at the Hermitage, the Nashville home of President Andrew Jackson, when he declared it "good to ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America’s giant companies. For 17 ...

The best copywriting makes an emotional connection that leaves your audience craving more. How can you make this sort of memorable impression on your target audience? The slogans and jingles used by ...

In 2009, the U.S. Navy debuted a new recruiting slogan: "America's Navy: A Global Force for Good." Just about everybody hated it. Ronald Krebs, a University of Minnesota political scientist, tells NPR ...