When maestro Kwamé Ryan first looked at the redesigned logo for the Charlotte Symphony last year, he not only liked what he saw but something about it really struck a chord with him, too. In his mind, ...

J. Brodie Shirey is a Contributor from the United States who currently lives in York, Pennsylvania. He's just a simple man trying to make his way in the universe, but aren’t we all? Brodie is a big ...

LONDON--(BUSINESS WIRE)--Disney has America’s favorite sonic logo according to the new SoundOut Index, which lists the US’s Top 100 of these brief sound sequences used by organisations to create ...

It's not every day that an orchestra commissions a new piece of music, especially one designed to last just a few seconds. The Charlotte Symphony Orchestra did just that. They wanted what is called a ...

The Charlotte Symphony Orchestra (CSO) and Music Director Kwamé Ryan will debut the Orchestra’s new Sonic Logo, commissioned from Grammy Award-winning composer Mason Bates, at the opening concerts of ...

To celebrate Sonic the Hedgehog's 30th anniversary, Sega has announced a slew of new merchandising partnerships, including the Sonic Encyclo-Speed-Ia, a new line of Funko Pop! figures, jewelry, comics ...

Whether it’s a carefully crafted commercial jingle or the voice of Siri, sound can play an important role in a company’s brand identity. As more people interact with brands in digital spaces, ...

LONDON--(BUSINESS WIRE)--SoundOut, the world leader in sonic testing, today announces the SoundOut Sonic Effectiveness Matrix (SEM). Much like the Boston Consulting Matrix separates brands into Dogs, ...

We’re living a lot of our lives virtually, increasingly looking to digital channels and platforms for shopping, entertainment, and educational needs. Unsurprisingly, many people now have their first ...

Charlotte Symphony commissioned Mason Bates to create a five- and 30-second sonic logo. The logo debuted at the start of the orchestra’s 2025–26 classical season with Shostakovich. Orchestra plans to ...